Lesson 1.1: What is Digital Entrepreneurship?

Overview:

Digital entrepreneurship refers to the process of creating and managing a business primarily through online platforms and digital tools. Unlike traditional entrepreneurship, digital businesses often have lower startup costs, broader reach, and more automation possibilities.

Key Points:

• Operates online (e.g., websites, apps, marketplaces)
• Utilizes digital tools like email marketing, eCommerce platforms, and social media
• Can involve products (physical/digital), services, or hybrid models
• Flexible and scalable compared to brick-and-mortar businesses

Benefits:

• Agile business models
• Global reach
• Low overhead
• Passive income potential

Demonstrating Key Ideas:

Story: “Maria’s Wake-Up Call”
Maria, a 32-year-old administrative assistant and mom of two, stumbled across a podcast on digital entrepreneurship during her commute. Tired of paycheck-to-paycheck living and craving more flexibility, she realized she didn’t have to invent something revolutionary—just find a digital solution to a problem. As she listened, she discovered people were making money through digital products, online coaching, and content creation. Inspired, Maria began exploring the digital space, recognizing that entrepreneurship today looks different—and it might just be for her.